March 21, 2005 Finnish company FogScreen has begun volume production ofits unique walk-through projection screen. The FogScreen Inia screenprojects high-quality images onto a thin laminar air flow of watervapour. The FogScreen feels dry and cool to the touch and accordinglycreates an effect of the computer generated images floating in thin airand can hence be used in the development of special effects displaysand airborne advertising media, walk-through or drive-through postersand is expected to be used as a high impact advertising medium inmalls, airports and mass audience events. There have already beenenquiries from Hollywood production companies and "we expect thecreative possibilities will inspire those in entertainment," said NancyGretzinger of Fogscreen's US distributor Imagex. "Beyond that, we arealso looking at point-of-sale advertising, corporate lobbies, and otherareas that could benefit from the innovative communication," she said.
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